ADOmedia can provide SEO (Search Engine Optimisation) and Internet marketing services on an ongoing monthly basis.
• Assess the clients current website for search engine friendliness and ranking potential
• Carry out keyword research and competitor analysis
• Establish a monthly marketing campaign that over the following months will:
- Generate a higher volume of quality traffic from search engines and related sites
- Increase brand awareness and saturation (via press releases and social media outlets)
- Improve the ranking positions for clients website in the main search engines such as Google, Bing, Yahoo etc.
Initially we’ll discuss with you your aims and goals for your website and what it is you’d like to achieve with your website, e.g. more sales/leads, brand awareness etc.
We then conduct keyword and competitor research and advise you on which search terms you should target based on a balance of keyword volume and how tough the competition is for a particular keyword, although the final keyword choice is always down to you.
Once your keywords have been chosen and you’ve chosen which SEO package you want, we can then start implementing the “On-Site” optimisation of your site. This includes making adjustments to the Page Titles, Meta Tags as well as optimising the content and linking structure so the search engines rank it better.
Sometimes simple code errors can prevent search engines from ranking your site properly. So we also analyse your current website against a checklist of SEO best practices and make any adjustments where necessary. This helps to ensure the search engines can see and evaluate your site properly and award it the ranking positions it deserves.
Over the course of the contract we also carry out “Off-Site” optimisation, which can include; writing articles on 3rd party blogs, making posts on topic-related forums, article writing & submission to article directories, press release writing and distribution, Web 2.0 creation, XML sitemap creation & submission, social bookmarking, Facebook likes and much more. All of these are focused towards your website and are designed to increase the links pointing to your site whilst simultaneously increasing brand awareness. Off site optimisation is extremely important to SEO and in fact it is often regarded by many in the field that effective SEO is made up of 80% off-site optimisation and 20% on-site.
We also perform an initial and ongoing ranking analysis that allows you to see the ranking increase over time. This in-depth report is sent to you either weekly/monthly depending on the package chosen.
It is important to realise that SEO cannot be ‘rushed’. It has to be conducted gradually to appear natural in the eyes of the search engines.
Results can sometimes be seen within the first month of work beginning, however it all depends on how much competition there is on your selected keywords. It can take a number of months to get onto the first page of Google for some terms.
On average we have found it takes between 3-6 months to see good improvements in a campaign.
Either call us on 01625 612 198 or email us via our contact form here and we’ll be happy to go through the next steps and give you more info on our SEO packages.