ADOmedia

Posted January 27, 2012 by Hannah Lee

So, you’ve got your business up and running, your website is full of interesting content and it’s looking rather fly. You’ve established a reasonable client base and things are beginning to look peachy. What now? How do you keep that client base from running off with another company and continue to build and entice new business? As they say, word of mouth is the best marketing tool. There’s a whole lot of mouths out there and more of them could be talking about your business, but how?! I hear you scream. Well calm down and I’ll tell you.

There’s been a whole lot of drone of late about the considerable importance of social media marketing. But is it really that important? Will it actually make a difference? Do I reeeally have to do it? The answer to these important questions is, well yes. Whatever business or service you are promoting, social media marketing will make a difference.

The benefits of utilising these marketing tools are vast and investing in your social media presence can truly make a difference to your companies image, search engine position and eventually, sales.

The way marketing works has changed rapidly over the past couple of years and this is no bad thing, but adapting is important. People have more control over the information they receive and choose to respond to meaning it is far less likely that they will consider or even look at spammy emails or blanketed leaflet promotions. What they are more likely to do, is follow the social media profile of a company they have previously dealt with, have an interest in or simply like the cut of their jib. So that effectively covers all your bases, existing, new and potential clients. It bridges the gaps between company and customer with a more friendly and informal approach.

Select the image below to view a fantastic infographic by the guys at MDG Advertising:

Now I’m not saying set up a Twitter account and you will wake up the next day to an influx of new business. It’s never that simple is it? Like any marketing campaign, these things require a little time and effort. Think of it like scattering seeds across the Internet garden. Have a look at them every day, water them and have a little chat with them every now and again. Keep nourishing these planted seeds and eventually little shoots will start to grow and these small blooms could become a large shrubbery, perhaps even a tree one day. Oh how very poetic. Ahem.

Anyway, the point is that this whole social media business isn’t going to disappear. Don’t be afraid of it. Don’t poke at it with a stick then run away. Embrace it! If you are passionate about your business then promoting it is something that must be done. Time can be an issue, especially when you are trying to juggle running your business, looking after your clients and all the boring taxy type bits that go with it.

As per usual, we can help with this. If you really don’t know where to start we can offer you a package to get you moving, we can help you to get set up, and teach you how to effectively manage your social media campaign. If you just don’t have the time, we can even do it for you. We have a whole wing of ADOtowers solely dedicated to this sort of malarkey. We can set up your blog and social media accounts; we can populate them, write your content and even manage them for you entirely. A bit like hiring a gardener. Give us a call, we will be happy to discuss it with you and help you to plant a few of your own seeds. Lets see what you can grow.