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Oakley design brief

Oakley have opened their doors to all designers and artists in the UK to create a design for a new range of Oakley's Hijinx sunglasses. The brief requires an original design for the sunglasses, the protective microbag they come in and the outer packaging. The templates for the brief can be found here. This is a forward thinking move from a well established company to find fresh new design ideas from around the world. It also gives all of us in the design community a chance to see our work applied to a massive retail product! ADOmedia are definately going to enter a design, we will keep you all posted!

Check it out now at: http://www.oakleydesignbrief.com/

Thanks to our dear friend Alice at helloam for telling us about this!

Oakley's design brief